The total initial costs for the implementation of the project are 600 thousand rubles (the founder’s own funds).

Annual profit – 720 thousand rubles.

Net profit taking into account taxation is 676,800 rubles.

The payback period is no later than 9-10 months from the date of opening of the enterprise.

The organizational and legal form of activity is an individual entrepreneur operating under a simplified taxation system (6% of profit).

This business plan for a bathhouse on wheels with calculations aims to substantiate the technical and economic conditions for creating a mobile facility - an enterprise for providing bathhouses and other types of services.

The social significance of the project is the creation of new jobs, an increase in tax revenues and insurance contributions to the municipal budget.

Description of the object

The sauna on wheels is being created as a small family business. The main source of investment is the founder’s own funds.

The main means of production of services of the enterprise is a vehicle, appropriately converted into a bathhouse. To do this, the founder purchases a used KamAZ-53212 car. All-metal van with a capacity of 35 cu. m allows you to place in it all the necessary premises to provide bathing services to six visitors at the same time. The 6x4 drive provides increased cross-country ability of the vehicle, including over rough terrain, and guarantees reliable access to places where services are provided. The load capacity of 10 tons allows you to place all the necessary sauna attributes, equipment and bath accessories in the van. The vehicle does not require significant maintenance and fuel costs.

The main criteria for choosing a car are:

• Cost of the vehicle.
• Technical condition.
• Mileage.
• Availability of all registration documents.
• Availability of converting a van into a bathhouse.

The bathhouse is located in a van and consists of two compartments: a bathhouse with a steam room and a dressing room with a changing room, shower and guest area.

To equip a mobile bathhouse, the following equipment is purchased:

• Furniture: table and six chairs.
• Cabinets for personal belongings of visitors (6 pcs.).
• Cabinet for bath accessories (1 pc.).
• Hangers.
• Rack for storing brooms (1 pc.).
• TV (1 pc.).

The interior decoration of the premises is done in-house using natural wood (linden boards). Preference is given to this material because of its excellent aesthetic qualities and health-improving properties.

The design of the mobile bathhouse provides for the installation of a heater, water drains and placement of tanks directly in the vehicle van. These works are performed by professional specialists under a contract.

Market analysis

Organizing a mobile sauna is not something unique in the field of business activity. Such projects have already been implemented, but due to various circumstances they have not received proper distribution. That is why the market niche is practically unoccupied today, and competition in this segment of activity is low.

The services of bathhouses on wheels are practically not in demand by residents of rural settlements, who for the most part have such facilities in their own households or use the services of stationary bathhouses of their fellow villagers.

The proposed business plan for a bathhouse on wheels is designed for a city with a population of 400-500 thousand people. The main target audience of service consumers is men's groups of up to six people (in accordance with the maximum capacity of the facility).

The bathhouse can serve companies of fishermen and hunters, country holiday camps, and vacationers in holiday destinations without the appropriate infrastructure.

The main feature of this enterprise is that the service itself travels to the consumer at his location at a specific point in time.

By expanding the range of services provided, a mobile bathhouse can act as a leisure center in places of public recreation. This significantly increases the profitability of the project.

Individual entrepreneur registration

Starting a project to organize a bathhouse on wheels will require registering a business and obtaining the necessary permits. To do this, it is necessary to prepare a package of documents for submission to the competent authorities.

Upon registration of an individual entrepreneur:

• Receipt for payment of the state fee for registration of an individual entrepreneur.
• Notarized application for registration of individual entrepreneurs (form P21001).
• Statement of intention to work according to the simplified tax system (form No. 26.2-1).
• Copies of individual entrepreneur passport pages.

Upon registration of the object:

• Permits from SES.
• Conclusion of the State Fire Inspectorate.
• Permission from the traffic police to re-equip a car and place a heater in it.

To ensure the normal functioning of the enterprise, agreements are concluded:

• From the laundry to washing bath accessories.
• With the municipal service for waste removal.
• With SES for deratization, disinfection and disinfestation.

Registration of this business requires opening a bank account.

Services

The mobile bathhouse provides a standard list of services provided for establishments of this type: hourly orders, advance reservations, steam service, provision of brooms, etc. From the moment the enterprise reaches break-even operation, the following will be available in the bathhouse:

• Relaxing and wellness treatments.
• Various types of massage.
• Aromatherapy.
• Medicinal herbal teas.
• Inhalations.

A free Wi-Fi network access point will be organized at the facility. Prices for services are determined based on the size of the average bill for a given type of activity in the region. The cost of the minimum order (session - 2 hours) is 2 thousand rubles on weekdays, 3 thousand rubles on weekends and holidays.

When setting prices for services, the influence of seasonal factors is taken into account.

Staff

At the initial stage, investments in this expense item will be minimal. A bathhouse on wheels is organized as a small business enterprise, in which all the main functions at the initial stage of the project are performed by the founder and adult members of his family. General management of the work of the bathhouse is carried out directly by the individual entrepreneur. He also performs the functions of a driver and, if necessary, a steamer. Reception of visitors, their service, provision of necessary bath accessories and payments are entrusted to adult family members of the project owner. As an analysis of the activities of such establishments shows, the most common is the opening of bathhouses on wheels by young married couples aged 30-35 years.

This form of organizing the activities of an enterprise and distributing responsibilities allows, at the first stage of project implementation, to save significant funds on attracting third-party employees and thereby significantly increase the profitability of the services provided.

Promotion of services on the market

The main factor in the promotion of mobile bathhouse services in the market is its reputation, based on the quality of service, convenience, cleanliness, staff responsibility and pricing flexibility. For this project, a very attractive move is the presence of advertising on the car itself. The van is designed as a mobile advertising object in the appropriate style. A professional company is involved in the design.

• Distribution of printed advertising products (flyers, booklets, business cards, invitations) directly at the site itself, as well as in high-traffic areas in the city.
• Bulk SMS sending.
• Creation of audio and video about the company with systematic broadcast on local television and public transport.
• Advertising and promotional campaigns with discounts on bathhouse services.

After reaching the break-even point, the company is considering concluding cooperation agreements with shopping and entertainment establishments, clubs and communities of interest, and company administrations for servicing corporate events in countryside recreation areas.

The introduction of a loyalty program is considered an important way to promote business. As part of this activity, the business plan for a bathhouse on wheels involves the publication and distribution of special cards:

• Cumulative.
• Discounts.
• Club ones.

Several types of loyalty cards will allow you to differentiate the cost of services by target consumer groups and thus compensate for potential losses in other areas of business.

As part of the loyalty program, the founder regularly conducts surveys of visitors about the quality of service. This will allow not only to form a permanent client audience, but also to develop a bank of positive reviews about the work of the enterprise for subsequent dissemination through social networks and other information resources.

Financial plan

Calculation of initial costs

Production plan

Number of departures per day	Number of trips per day/month	Service price for 1 hour (minimum order – 2 hours)	Revenue per day/month
Weekdays	1/30	1 000	2 000 / 60 000
Weekends and holidays	3/20	1 500	9 000 / 60 000
In just a month			120 000

Current expenses

Current business expenses will be associated with:

• With car maintenance.
• Its refueling.
• With the purchase of firewood for the stove and brooms for the steam room.
• Includes payment for laundry services for washing towels and sheets.
• With the costs of advertising and marketing activities.
• Payment of taxes and insurance premiums.

Distribution of current expenses

Risks

This type of activity is associated with an average level of potential risks. The main ones are:

• Increasing competition in the market for services in this type of activity.
• Seasonal factors influencing the demand for mobile sauna services.
• Unfavorable weather and climatic conditions.
• Failure of vehicles and bathhouse equipment.
• Flawed marketing strategy.
• General decline in the purchasing potential of the population.

Seasonal fluctuations in demand have the most significant impact on the progress of the project. However, these risks are predictable and can be offset by revenue from additional services, which are also seasonal. For example, if there is a drop in demand for bathhouse services in the summer, then at this time the company’s activities can be concentrated on servicing places of public recreation in suburban areas. In such cases, rental of sun loungers, mattresses, sports equipment and much more is organized, which can easily be placed in a car, delivered to the service point and generate additional income.

Eventually

The example of the presented calculations for a business plan for a bathhouse on wheels shows that this area can become a highly profitable enterprise with a competent approach to organizing the entire process of its creation. With a total initial investment of 600 thousand rubles, the costs will pay off no later than 9-10 months from the moment the mobile sauna is opened. The implementation of the project does not require personnel costs at the initial stage of implementation, since all functions are performed by the founder and members of his family.

The most difficult component of business is calculating compensation for the decline in sales of services caused by seasonal factors. The main resource for compensation of losses is a competent marketing policy and the introduction of additional services provided by a bathhouse on wheels.

The project is promising from the point of view of liquidity (the vehicle remains the property of the founder) and reorientation of the business to a different direction, as well as based on the prospects for expanding activities (creating several more mobile bathhouses or concluding mutually beneficial agreements for joint customer service with other similar business entities).

You can not only go to the bathhouse or send it. The bathhouse can come itself if it is sauna on wheels(auto-bath). Created on the basis of various buses or trucks, the autobahn delivers services to places where there is no opportunity to take a steam bath.

Do you like fishing, hunting or picnics in nature? Or maybe you work in places remote from civilization or love New Year's washing? A steam room on wheels will serve everyone if you call it by phone.

The unusual bathhouse arrives to its clients already warmed up and ready for use. You can take a steam bath while driving around the city, and then go out into nature to plunge into a lake or jump into a winter snowdrift. The price of an on-call bathhouse service is quite affordable - a useful procedure for $20-40 per hour.

How to make a sauna on wheels yourself?

To create such a mobile bathhouse (autobahn) with your own hands, you need a car with a spacious body or interior. GAZ (GAZ 66), ZIL (which will be used as all-terrain vehicles), buses, and even minibuses are suitable for conversion into a mobile bathhouse. Quite wonderful bathhouses on wheels are obtained on the basis of a variety of car trailers.

The sauna machine is equipped with a stove and a boiler for water. The firebox into which firewood is loaded is installed outside - for fire safety. The inside of the body is lined with foil and clapboard, equipped with shelves and other attributes of a bathhouse.

Some models of autobahns can be made with special imagination. For example, an autobath based on an Ikarus bus can be equipped with a steam room for 5 people, a shower, a dry closet, a bar counter, and a lounge with TVs.

Sell ​​or buy a sauna on wheels

They say that a bathhouse on wheels is not just an interesting service, but also a good one business idea, which can pay for itself quite well. In conditions of low competition, a mobile bathhouse is able to successfully advance in the market of bathing services, not waiting for clients to arrive, but coming to them.

Maybe the heroes of the film "Enjoy Your Bath..." would not have found themselves in a comical situation if New Year's Eve were celebrated in a bathhouse, which itself comes and serves, and then delivers them home. Buying a sauna on wheels (buying an autobath) is now not difficult: Moscow, St. Petersburg, Khabarovsk, Izhevsk, Novy Novgorod and other cities of Russia - everywhere there are local advertisements for the purchase and sale of unusual cars.

The photo shows examples of a bathhouse on wheels. Below is a video.

A bathhouse or one that does not stand still and moves on wheels is no longer just an idea, but a very specific and real business. The implementation of such a project has certain difficulties, but if you wish, you can organize everything yourself. And the result, if the business is properly organized, will please the entrepreneur. To open a mobile phone, you need to know what it will require and how to draw up a competent business plan.

What is a sauna on wheels and how to set it up

At home or at the dacha, for a picnic or fishing - a mobile sauna can come to any place at the request of the client. To set up a compact mobile steam room, you will need a converted large vehicle. It is advisable to use a military vehicle with a built-in kung - a sealed body that looks like a metal box. These can be GAZ or ZIL trucks. Also suitable for a bathhouse on wheels are KAMAZ, URAL, bus, trailer and van. When choosing the basis for a future steam room, you should focus on the capacity of the body and the cross-country ability of the car.

Advice. The optimal models for a mobile bathhouse are GAZ 66 and 3308, ZIL 131, as well as PAZ and IKARUS buses.

First, you need to put it in a bathhouse on wheels, and then decorate the entire interior with wood: floor, walls, ceiling; install . Linden is best suited for these purposes. It does not emit resin and is pleasant to the touch. When arranging a bathhouse, you should divide the room into 2 parts: a steam room and a dressing room. The first will contain:

• bake;
• heater;
• barrels with cold and hot water.

Sauna on wheels based on a truck

In the second half, you need to provide space for:

• rest rooms;
• soul;
• dry closet.

Of course, it is easier to place all this in a bus or a large van, but the experience of pioneers shows that it is possible to arrange a sauna for 4-5 people in the back of a truck.

It is important to “ennoble” the outside of the car: sheathe it with wood or paint it. A chimney must be located on the roof of a vehicle converted into a bathhouse. Don’t forget about the windows, which will allow you to bring fresh air into the stuffy room at any time. Also take care of the basic bath attributes: brooms, hats, towels, ladles, etc. In the relaxation room you can purchase a cozy sofa, TV, DVD, minibar, small refrigerator, etc.

Advice. A self-equipped sauna on wheels will cost less than the factory version. But then the future businessman needs to be a jack of all trades, to do everything correctly, in accordance with safety regulations, or to attract assistants.

What else to consider when creating a mobile sauna

1. Studying supply and demand, risk assessment. For example, in rural areas, bathhouses are found in almost every yard. In addition, there may be an inexpensive sauna in the area that is popular. In these cases, the project is unlikely to be successful.
2. Choosing the right idea. For additional profit, you can arrange a spa in the bathhouse or invite a massage therapist. Of course, this will increase the consumption part.
3. Writing a business plan.
4. Purchase and refurbishment of vehicles (inside and outside).
5. Purchase of additional goods.
6. Start of the project.

Attention! Since domestic roads are far from ideal, and you can “invite” a bathhouse on wheels out of town, into a forest or to a lake, you need to correctly calculate the center of gravity of a truck or trailer. To do this you will need a competent technical design.

Like any other business, a sauna on wheels has pros and cons. The positive points include:

• no need to rent premises and pay for it;
• relatively little competition;
• the opportunity not to be tied to a specific area or city. If you move, you will be able to take your entire business with you;
• high profits at not very high costs - only with proper organization of the business.

Before opening a business, research competitors in your area

Disadvantages:

• the need to prepare a voluminous package of documents for approval of the project in different authorities. Permission to operate a bathhouse must be obtained from the SES, traffic police, and fire service;
• the risk that things “didn’t work out”;
• the likelihood of a long payback for the project - for example, if prices for services are incorrectly set.

All these pros and cons must be taken into account when drawing up a business plan.

How to draw up a business plan for organizing a mobile sauna

This document must cover the following points:

A competent business plan must contain expenditure and revenue parts. In the first, indicate all expenses associated with organizing a business, including not only the purchase of a car and equipping it with everything necessary, but also salaries, expenses for fuel and lubricants, maintenance, etc. In the income section, indicate the planned number of orders (per day, per day), profit from the use of additional services. Having all the data, calculate the profitability of the project and then decide whether it is worth taking on this business. According to reviews, a well-established business pays for itself in 1.5-2.5 years.

Sauna on wheels: video

Sauna on wheels: photo

More precisely, this is no longer exactly an idea, but an existing real business. There is already such a service as a business and you can even buy a franchise. The essence of this business idea is as follows: a truck with a van, a van is a “sauna on wheels.”

Thanks to this service, you can have a wonderful rest in any convenient place. You can go to nature, to your favorite place, organize swimming, barbecue, fishing. Everything is great, but the bathhouse is missing. Call and a real Russian bathhouse will come to you, where there is everything, including a wood-burning stove and birch brooms.

Thus, a mobile sauna can go anywhere: fishing, on a picnic, at the dacha, at a client’s home, etc. In terms of price, the cost of such a service is similar to that of a regular bath, but the main competitive advantage is its mobility. The design of the bathhouse on wheels is made in the best traditions and creates a feeling of comfort. Business, year-round. The service is in demand both in winter and summer.

Any truck can be used for a sauna on wheels. Recommend: GAZ 66, ZIL 131, GAZ 3308, PAZ, IKARUS.

The bathhouse itself is a metal van, upholstered in wood on the inside. With linden shelves and a linden steam room. It turns out very cozy. The sauna heats up quickly, in 30 minutes. Heated with wood, the boiler door opens to the outside. The bathhouse has two rooms, a relaxation room and a steam room. The steam room has a heater to which steam is supplied. The volume of cold water is 250 liters.

The lounge room is equipped with a TV with DVD, a table and three sofas. It can accommodate 6 people. The steam room is designed for 4 people.

The main clients of this service are lovers of outdoor activities and organizers of corporate leisure. That is, your clients are all those who came for hunting, fishing, and barbecue. People will order this service for picnics and construction sites. And in winter, ski lovers.

The cost of converting a car into a bathhouse on wheels is from 250,000 to 400,000 rubles. Additional options and improvements can be made. Then the cost of re-equipment will increase.

Now let's calculate the profit from this business.

The cost of one hour is 600 rubles, the minimum time is 2 hours, that is, 1200 rubles. Three orders a day will generate revenue of 3,600 rubles. 108,000 rubles per month. 23,000 rubles will be spent on wages and gasoline. Net profit will be 85,000 rubles.

Brooms can be purchased for an additional fee. Towels, drinks, food, etc. That is income. Maybe more than 100,000 rubles per month.

In the service industry, a very often practiced approach is that if the client does not go for the service, the service goes to the client. Thanks to this approach, consumers have a choice - to seek a service in a specialized salon or to “call” the service to their home. The more popular the service, the faster it acquires this approach. Bathhouse services have always been popular, so the “sauna on wheels” quickly became a popular and profitable business.

The main advantage of this business is mobility and independence from external energy sources and other things. By organizing a “sauna on wheels” business, you can provide your services regardless of your territorial location and the availability of electricity, gas and water at that point.

Naturally, the main “sauna on wheels” is a car. Moreover, it must be cargo-bearing so that it can transport a bathhouse designed for 5-6 people. In addition, the mobile advantage is also one of the key points of the organization. Let me explain. Territorial independence implies increased cross-country ability of your bathhouse complex, which means your truck must be either an all-terrain vehicle or be able to move well over rough terrain.

The ideal solution for a mobile sauna are special vehicles on the chassis of various domestic manufacturers - GAZ, KAMAZ, MAZ, URAL, ZIL and others, do not be surprised that the list includes cars that are no longer produced, a sauna on wheels can also be organized on a used one -technology. The truck must be equipped with a kung or a spacious box body.

A kung or van body is, in fact, a change house placed on a truck, depending on the equipment of this change house - it can be a collection vehicle, transporting people, a watch, a mobile store, a canteen, a mobile home or, as in our case , bathhouse There are also options for using trailed vans and carriage houses.

Currently, there are many companies that can turn an ordinary cargo van into a convenient and comfortable bathhouse for 5-6 people with a relaxation area and utilities and full compliance of the finished product with all the requirements of the SES and Fire Inspectorate. Therefore, we will omit the details - how to make a sauna on wheels. Trust the professionals. The cost of the alteration lies in the range of 200-400 thousand rubles.

Business plan for a sauna on wheels

The average cost of 1 hour of renting a bathhouse on wheels is from 1000 rubles. Many owners of such businesses also charge an additional fee for “delivery” - the further the bathhouse travels, the more expensive the service. Also, there is a distinction between weekdays, divided into day and night, and weekends and holidays. At night, on weekends and holidays - more expensive. There is also a so-called minimum order time and is 2-3 hours, that is, the client must order a bathhouse for use for at least 2 hours.

To increase profitability, mobile sauna services should be provided around the clock. The staff must include a driver and a bathhouse operator; a combination is possible. Additionally, you can provide various services - selling soft drinks and personal hygiene products for visiting the bathhouse. Having a folding tent, you can organize small catering in the form of barbecue and picnic. And many other services that your imagination can suggest.

You can provide from 1 to 3 orders per day. The average workload of the complex is up to 6 hours a day. Based on the minimum cost (1000 rubles) and the duration of the order (2 hours), for 26 weekdays the complex’s earnings are 52 thousand rubles. On weekends, the cost increases by 20-50%. This means that for 8 days off in a month, the profit will be (with a 20% markup) - 19,200 rubles.

The final minimum profit per month was 52,000 + 19,200 = 71,200 rubles. In reality, if your services are promoted, the minimum profit will be from 100 thousand rubles.

After deducting current expenses for fuels and lubricants, repairs, bathhouse maintenance, advertising and staff salaries, the final net profit will be at least 50 thousand rubles per month. That is, the payback for organizing a bathhouse will occur by the 10th month of operation. And the total payback, taking into account the cost of the car, will occur by the 17th month of work. This does not take into account additional services and other organizational issues that have a positive effect on profits.

Profitable business? Profitable.

Video about saunas on wheels from an entrepreneur from Belarus